Tell Stories. Inspire Others. Motivate Change.

I LEAD CREATIVES TO…

I am a Creative and Marketing leader with 20+ years of experience building high-performing teams, elevating brands, and creating impact through strategic storytelling and world-class media production.

Strategic Thinker

I consider the big picture and larger objectives, then efficiently zero in on smart, effective solutions.

Team Builder

I build people up, create clarity, and foster a culture that focuses on individual talents.

Story-Driven Creative

I craft content and creative strategies that connect with audiences; helping them to understand, believe, and act.

Results Focused

I believe that goal oriented and intentional planning achieves the best results.

Download Full Résumé

Leading creatives requires a purpose-driven approach.

I partner with organizations to turn goals & ideas into powerful stories that build strong brands, engage audiences, and achieve choice results. From higher education to global nonprofits and corporate brands, I bring sound strategy, thoughtful creativity, and operational excellence together to solve problems affably with meaningful results.

I BELIEVE…

20+

Years

Leading creative & marketing content teams

Higher Ed

& Nonprofit

Extensive expertise in university & mission-driven environments

Systems &

Processes

Builds results-driven methods for creative thinkers

1000s

of Projects

From Hollywood to Meta and everything inbetween

Strengths based leadership

Strengths-based leadership starts with knowing and leading from your natural talents rather than trying to fit a single model of leadership. At its core, Gallup describes this leadership style as creating high performance in a sustainable way, where people can bring the best of themselves to work and feel energized by it. It also means recognizing and aligning the strengths of others so teams can work with more trust and appreciation for successful, positive impact.

My Top Ten Clifton Strengths are...

Context

Seeing the bigger picture.

Arranger

Organizing people and resources.

Responsibility

Owning outcomes and commitments.

Connectedness

Bringing people together.

Positivity

Encouraging teams to thrive.

Relator

Building strong, trust-based relationships.

Individualization

Recognizing and developing unique potential.

Analytical

Thinking critically to solve complex problems.

Developer

Investing in others and helping them grow.

Input

Gathering the right information to make better decisions.

Learn More about CliftonStrengths®

How I Lead

  • Drive ahead while reflecting on past results.
  • Clarify the vision and align teams around strategic goals.
  • Build the plan around achievable steps.
  • Empower the individual to see their unique skills.
  • Measure, learn, and continually improve with a positive attitude.
“
I believe the best creative work happens when talented people are inspired, trusted, and connected to each other and not just a project.
— Andrew

EXPERIENCE

Director of Media Production

The University of Texas at Tyler
November 2017 – June 2020
Led a full-time video team for Marketing & Communications, in addition to mentoring student video producers. Oversaw 200+ hours of media production, including support for events and livestreams.

Creative Media Manager, Global Branding

Mercy Ships
August 2023 – May 2026
Led an international video team creating congruously branded content for more than 16 national offices and partnered agencies across the globe, supporting brand strategy, creating & instituting important media production processes, and telling human stories for multiple channels of media.

Contract Director, Content Producer, & Podcaster

Armstrong Media Co.
June 2020 – Present
Led a full-service media production company offering video, photo, and podcasting services, managing projects from concept to completion and serving as the primary client contact.

EXPERTISE

  • Creative Direction & Design
  • Brand Strategy & Positioning
  • Video Production & Storytelling
  • Team Leadership & Development
  • Cross-Functional Collaboration
  • Budget & Vendor Management
  • Project & Workflow Management
  • Data-Informed Decision Making
Tools I Work With
Adobe Vimeo YouTube Microsoft Dropbox Asana LucidLink Frame.io Canon Sony DJI SanDisk Apple